Defining outcome-based measurement
Outcome-based measurement is a collection of results which assess a specific topic or area in a business. Fundamentally, it assesses the productivity of the business and highlights areas for improvement.
An outcome-based measurement for employee engagement would (ideally) show that employees are doing the things that will add value to the business. These could be achieved through employee engagement surveys, regular pulse surveys, focus groups or analysis platforms. Sam Dawson, Head of Insight at Korn Ferry Hay Group advises the importance of this data:
“The organisation looks at the data to see which [area] is driving engagement and organisational performance. That more traditional route is statistically valid, the data is reliable over time. So, if an organisation wants to look at the shift from year one to year two, and [it’s] increased engagement by 5%, [it] can be sure that’s a real 5% change rather than just variability in the data.”
Measuring employee engagement
The importance of outcome-based measurement analysis not only underpins how employees are performing but accentuates the functionality and success of the business. It generates data which can help improve and expand a business and provides insight into weaker areas of the workplace.
There are two mains challenges most companies face when looking to measure engagement across their workforces. These include:
Often, companies generate questions which are stale and generic enticing feedback which is unmeasurable and unresponsive. Equally, questions which are negatively focused can provide more defensive answers rather than providing the opportunity for transparency. As a result, the data becomes insubstantial to the overall objective.
Many companies submit an annual employee survey but fail to follow up with the data; making the exercise void and time-consuming. Without motivation or incentive for being ‘heard’, employees feel despondent from providing honest feedback that does not have a tangible outcome.
Achieving outcome-based measurement
Achieving sustainable employee feedback is a consequential action of a well-developed strategy. Recognising who the audience is, defining the objectives of the exercise and determining how to achieve the most optimised results can create more diverse and quantifiable data. The perfect platform for outcome-based measurement analysis.
One example of effective and measurable data is UK-based home improvement chain, Screwfix, who encourages employee feedback on a regular basis through their open-door policy. Every two weeks, employees are given the opportunity to provide feedback to their managers unrestricted by rules or guidelines. They are encouraged to give feedback on everything from daily job concerns to management; company interactivity with customers and ideas for improvement.
Consequently, the two-way interactivity between employees and managers resulted in a new customer card being implemented. This helped speed up the in-store process by identifying customers and allowing them to make quicker purchases – a result of valuable employee feedback.
Outcome-based measurement is not about ticking boxes or fulfilling an annual quota. It provides opportunity to feedback, improve and expand a business tangibly and effectively.
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At ClearVoice™, we are experts in delivering employee communications and engagement solutions. We inspire and motivate your workforce to increase your company’s productivity and profits. For more information on how we can help achieve sustainable outcome-based measurement analysis, call or email us today and let us show you how engagement can boost your organisation.