GDPR: Opportunity for businesses across the globe?

Why we should be embracing the GDPR

GDPR is around the corner and what an opportune time for businesses across Europe!

That’s right, you heard us correctly. The GDPR may be causing meltdown among many businesses, but we should be embracing the change to the Data Protection Act for its push to make companies more transparent!

On May 25th 2018 the General Data Protection Regulation (GDPR), will be enforced, superseding the Data Protection Act and permanently changing the way you collect, store and use customer data. Stricter guidelines on how companies process consumer data are affecting prospecting and marketing activities. As a result, companies are frantically searching for immediate solutions to comply with the latest regulations. But are we over-reacting and shouldn’t we be seeing this change as an opportunity for the better?

Companies who show they value an individual’s privacy, promote transparency by sharing how data is collected, stored and used, and implement improved ways of managing consumer data, build deeper trust and meaningful relationships with customers, suppliers and stakeholders.

Not only this, they become a company whose reputation is based on people rather than data!  As the CEO of WFA exclaims:

“GDPR represents a great opportunity to adopt a mindset of ‘people first’ rather than ‘data first’ across the entire organization. Adopting a more respectful approach to personal information can only build trust.”

But how can businesses embrace this change?

Like with all change management scenarios, the key to compliance change is to plan ahead. It’s about outlining the positive and negatives and identifying actions to accommodate both.

New research by the World Federation of Advertisers found that 95% of respondents thought that implementing the GDPR is important for their organisation and over 70% found that it was critically important.

But how does the GDPR offer opportunity to EU businesses?

Not only does the GDPR push companies into qualifying their current data, re-evaluate marketing activities and push for more meaningful relationships with audiences; it will also make it easier for companies, big and small, to do business across the EU. The GDPR has the potential to:

  • Remove undue administrative requirements including non-sensitive data processing tracking
  • Relax the need for SME’s to employ a Data Protection Officer unless legally necessary
  • Improve data control and quality, brand and reputation and thus, creating more transparent, honest and reliable companies
  • Increase visibility and offer competition opportunities for SME’s through the GDPR’s right to data portability. A clause which, firstly, makes it easier for potential customers to transfer personal data between service providers. Secondly, it opens the doors for new providers and reduces the painful transfer or resubmission of data from customer to supplier.
  • Reduced maintenance expenses, helping companies cut costs by retiring any data inventory software and legacy applications that are no longer relevant.
  • Better align businesses with evolving technology, allowing companies to easily locate, anonymise and report more securely and effectively.

Opportunity for re-connecting?

By pushing companies to contact, respond and respect their audience, offers opportunity for re-connecting.  As Philippe De Backer, Belgium’s Secretary Of State for Privacy advises:

“It’ll help businesses better identify opportunities. The GDPR is about enabling companies to know what data they have and securing that data. It is also about managing that data effectively to enable them to identify new business opportunities. The GDPR has the potential to go a long way in rebuilding trust. Trust which many consumers have lost in digital companies.”

Have your say and tweet us @ClearVoiceComms

At ClearVoice™, we are experts in delivering employee communication and engagement solutions. We inspire, motivate and transform your workforce to increase your company’s productivity and profits. For more information or help with compliance change management or digital transformation, call or email us today and let us show you how engagement can boost your company.

New Year: Digital trends for 2018

New Year, new challenges

The New Year is upon us and with the start of 2018, come new trends that will revolutionise how we engage with employees, reach out to customers and expand online visibility.

Through cloud technology, artificial intelligence and responsive channels, technology has already affected how companies utilise digital devices to communicate with internal and external audiences.

As we embrace the New Year, we look at what trends are set to further change your communications channels and how to prepare your workforce for the takeover.

Read about the top three digital trends:

Chatbots

Chatbots are virtual assistants animated by artificial intelligence intended to deliver real-time answers to customers. Global tech business, Oracle, found that 80% of brands expect to use them for customer interaction by 2020.  One such system which combines AI technology with data is IBM Watson.  A supercomputer with combined data storage of over 200 million pages of information processed against six million logic rules, the software can analyse the relevant information and make recommendations in real time.

In action: Fukoku Mutual Life Insurance in Japan replaced 30 employees with the AI system, believing it would increase productivity by 30% and see a return on its investment in less than two years.

Mass personalisation

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Mass personalisation is the act of creating campaigns or websites targeted to specific audience’s history.  It enables recipients to focus on what’s relevant to them at the time it matters.  For organisations, it allows them to micro-target individuals or groups; giving them relevant information that affects their specific role as and when needed.

In action: Last year Virgin Group introduced the next generation in engagement software.  Virgin Pulse Hub, a dynamic engagement and communication portal connects employees with relevant HR and benefits tools, programs and information.  It enables administrators to segment messages across a variety of factors, including age, location and health risk factors; delivering them in ways that resonate with employee populations.

Remote workforces

Remote workforces are when employees work outside the ‘traditional’ office environment.  With over 96 million workers using mobile devices to do their jobs, companies are fast discovering the overall benefits of employing staff remotely.

In action: Buffer, a social media schedule platform company has more than 80 employees working in several different countries.  ‘Courtney Seiter, Buffer’s Inclusivity Catalyst, shares that instead of having a hybrid remote and on-site environment, Buffer “does everything 100% remote first to create that feeling of inclusivity and equality across the board.”’

How to prepare your office for 2018

As we begin the new year, preparation can ensure a stress-free agenda.  Develop a plan for 2018 by encompassing tactics which can help improve and strengthen key elements of the business.  Utilise the five key areas when developing your strategy for the coming year, helping provide practical solutions in a short space of time:

Employer brand review

A great employer brand is one that both customers and staff will want to be a part of.  Review how it is currently perceived and how it can be improved forecasting key milestones to improve your employer brand.  Think about the attractiveness of the company, the core message and culture you have built.

Challenge preparation

Consider factors which may affect your business, staff and your customers.  Think about the up and coming digital trends; would they improve efficiency, increase online visibility or reduce costs? Use this time to research key events which may affect audiences such as GDPR or Brexit, helping address potential risks to your business.

Identify new opportunities

Use the New Year to explore new marketing tactics, thinking about mass personalisation, social channels and networking events. Consider new products or services or even reinventing how you package them up. Encourage staff to feed ideas for economic growth and provide incentives for internal contributions.

Financial downtime

Carry out a financial review of current costs and identify if you’re getting value for money or if costs could be better used elsewhere.  Do you have a bonus scheme in place for employees?  Assess how best to deliver these and what the bonuses are measured on including performance, sales or time of servitude.

Review and prepare a comms plan

A comms audit can help identify which channels work; identify common weaknesses and measure the overall effectiveness.  Assess who you are communicating with, internally and externally, how you could improve the comms channel and the best medium to adapt to deliver key messages.

Have your say and tweet us @ClearVoiceComms

At ClearVoice™, we are experts in delivering employee communications and engagement solutions. We inspire and motivate your workforce to increase your company’s productivity and profits. For more information on strategy preparation and internal communication, call or email us today and let us show you how engagement can boost your organisation.

Mental wellbeing in the workplace

Awareness of mental wellbeing

Awareness of mental wellbeing has exploded over the last year. It’s driving companies and HR teams to acknowledge, support and integrate tools which can help employees cope with stress, effectively and successfully.

.mental wellbeing, clear voice, silke brittain, employee engagement, productivity, values, culture, bedford, HR, engagement, communicationIn 2016, 15.8 million working days were lost in the UK due to mental health issues. A 2017 report claimed 60% of employees have experienced a mental health problem due to work or work was a contributing factor at some point in their career.

However, with the increase in awareness of mental wellbeing, companies are starting to understand the physical and mental state of their employees.  By using initiatives which encompass the employees’ working environment to open discussion opportunities, companies are understanding the benefits of healthier, motivated and focused staff.

But how can you support your employee’s mental wellbeing?

Supporting and encouraging positive health and mental wellbeing needs to be engrained into a company’s culture. It should not stop at the strategy development stages.  To help tackle the causes of work-related mental health problems and promote wellbeing in the workplace, Mind, a leading charity for mental health and wellbeing developed an informative step by step guide.  Focusing on the working environment, line managers and HR professionals; the guide provides a collection of informative yet useful tips in maximising your workforce’s mental wellbeing.

4 steps to support positive mental wellbeing

Here is a synopsis of the guide to help start the process of promoting mental wellbeing and supporting your staff’s mental and physical health in the workplace:

Open-door policy

Employees want to feel that they can communicate honestly and openly.  Integrating an open-door policy will help strengthen and support engagement from the onset.  Try to implement transparent communication through all platforms; helping promote and encourage staff to share and respond respectively.

Training & guidance

For an open-door policy to work it is crucial to give leaders adequate training and guidance to help support employees.  This ensures that leaders are equipped to advise employees and proactively manage work-related factors that may contribute to poor mental wellbeing. Send a clear message to your staff that their health and wellbeing matters!

Flexible hours

Flexible hours not only encourage a more dynamic working schedule but can allow for a more balanced and healthier lifestyle.  Integrate and demonstrate behaviours which encourage motivation and social support within your team through flexible schedules.  Encourage staff to work sensible hours, take full lunch breaks and recuperate after busy periods. Senior leaders should role model these positive behaviours where possible.

Don’t forget you!

Look after yourself. Always try to ensure you maintain a healthy lifestyle, access social support and develop resilient thinking.  If you can lead by example, staff will soon follow and adapt.

Have your say and tweet us @ClearVoiceComms

At ClearVoice, we are experts in delivering employee communications and engagement solutions. We inspire and motivate your workforce to increase your company’s productivity and profits. For more information on developing a mental health and wellbeing strategy, call or email us today and let us show you how a happy and healthy workforce can boost your organisation.

Internal communications value as told by CIPR Inside

Value of internal communications

Internal communications group of the Chartered Institute of Public Relations: CIPR Inside recently submitted their latest report on the value of internal communication as perceived by CEO’s and IC professionals.  Focusing on the perceived value and interactivity of internal communication with senior leadership teams, the paper offered insight and exploration over a much-discussed topic.

Defining terminologies

The report identified that ‘when defining internal communication, many of the IC practitioners …surveyed used the terms ‘internal communication’ and ‘employee engagement’ interchangeably’.

But what is the value of internal communication and employee engagement, how is it viewed in the industry and is there a defining difference?

Internal communication

Internal communications has long been defined as the functionality responsible for effective communications between internal staff members within an organisation.  The CIPR report states that CEO’s saw IC practitioners as ‘custodians of translating strategy, company values and priorities’.

Employee engagement

Employee engagement is an emotional commitment between an employer and their employees; creating an environment that is engaging and retrospective to the culture they are trying to achieve.

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Although interconnected through their primary focal point – employees – both are equally different through their purpose and delivery.  Where one focuses on how and what to communicate internally, the other looks at the why and who; defining the context and environment of delivering the communication and to whom.

In VMA Group’s Inside Insight 2017 report, 92% of senior leadership either understand, are on board with or appreciate the importance of internal communication but incredibly, only 8% of British employees feel engaged at work.

All CEOs interviewed for the latest CIPR report expressed concern around not communicating key messages and purpose to employees. They believed that if employees did not understand the priorities and the organisational direction, their motivation and effectiveness was less lower!

Can we build a unifying relationship?

Internal communications provides the strategic knowhow and the channels to deliver key yet effective messages within an organisation.  However, it is the foundation of employee engagement which positions the reason behind those messages. And it provides the background of who they are projected at.

Can they work in parallel of each other – absolutely!  Both accentuate the employee voice;  both are platforms to strengthen and improve the communication and culture of an organisation.  The synergy of internal communications and employee engagement has the power to influence and change the culture of an organisation!

It is the role of senior leaders to identify the capacity of both functionalities.  Treating them retrospectively as separate functions provides a more encompassing and powerful method to communicate and engage with staff.

Have your say and tweet us @ClearVoiceComms

At ClearVoice™, we are experts in delivering employee communications and engagement solutions. We inspire and motivate your workforce to increase your company’s productivity and profits. For more information on how we can help communicate internally and engage audiences, call or email us today and let us show you how engagement can boost your organisation.

How GDPR will affect your business

What is GDPR?

GDPR is EU’s General Data Protection Regulation, a new directive that will enforce businesses to install stronger data security and privacy rules for protecting personal data.  These regulations supersede any previous legislation and will come into force in May next year.  Failure to comply can result in fines of up to 4% of global annual turnover!

As 2017 has already become a frantic scramble to prepare for next year’s GDPR, we provide a rundown of who the regulations affect and how you can prepare for the milestone.

GDPR, case study, change management, ClearVoice, communication strategy, communication, company culture, customer journey, digital engagement, digital evolution, digital maturity, digital strategy, employee advocate, employee communication, employee engagement, employee experience, employee journey mapping, employee journey, employee retention, employee value proposition, employee voice, employer brand, Engage for Success, engaging managers, EVP, financial services, focus groups, four pillars, healthcare, HR communication, HR, human resources, innovation, Institute of Internal Communication, integrity, internal communication, IOIC, M&A, manufacturing, merger and acquisition, motivation, on-boarding, people, performance improvement, pharmaceutical, productivity, recognition, research, retail, reward, Silke Brittain, strategic narrative, strategy, talent acquisition, trust, values, well-being,Who must comply with the GDPR?

The GDPR applies to anyone who ‘controls or processes’ personal data in and outside the EU.  That includes profit-seeking companies to IT firms, charities to agencies.  The responsibility of handling data falls to both sides; those that collect and manage data and those who process and maintain data records.

 

How does it affect you?

The new regulations will force all companies to control and manage how and why they process personal data. Data can only be used for a specific purpose.  Once companies have achieved that purpose, they must delete the data.

What is personal data?

Personal data includes any information which can identify a specific person.  This includes economic, cultural or mental health information, IP addresses and the existing definitions covered under the Data Protection Act as it currently stands.

How do I get consent once the GDPR is in place? This is when good recording keeping comes into play!  All companies who ‘control’ personal data must keep a record of how and why they obtained that information; it must record how they will process it. And it must provide the opportunity for individuals to amend or check the data held on file; or withdraw consent at any one time.

The GDPR mandates that consent must be ‘freely given, specific, informed, and unambiguous’. You will no longer be able to have a pre-ticked box and opt-in based on inactivity.

Data breaches & penalties

If there has been a breach to the data you hold on file, you must contact your data protection authority, the Information Commissioner’s Office, within 72 hours of discovering the leak.  Companies who do not meet this time frame can face penalties of up to £10 million or 2% of their global annual revenue; whichever is greater.

Failure to comply with the new regulations can also incur penalties of up to £20 million or 4% of your global annual turnover – whichever is greater.

Don’t be caught out by the new regulations and prepare yourself for next year’s stringent regulations; giving you piece of mind and the reduced risk of astronomical fines.  To guide you through the process, read the full article here.

Have your say and tweet us @ClearVoiceComms

 At ClearVoice™, we are experts in delivering employee communications and engagement solutions. We inspire and motivate your workforce to increase your company’s productivity and profits. For more information on securing your data and how to manage the GDPR change, call or email us today and let us show you how engagement can boost your organisation.

The value of internal communication apps

Are internal communication apps the answer?

As audiences become more digitally focused, demand for communication activity is bigger than ever.  Internal communication managers are constantly finding new channels to better engage and motivate employees that can be measured effectively.

From electronic newsletters to emails and messenger forums, communication gaps or missing information can render these platforms unreliable but are internal communication apps the solution?  And are they the key for an integrated communications strategy?

Internal communication app – talking stats

With 88% of workers owning mobile devices in the UK, and 55% of mobile users looking at their phone within minutes of waking, companies are fast recognising the value of communicating with staff via app technology and in real time.

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  • 73% of adults accessed the internet “on the go” using a mobile phone or smartphone, more than double the 2011 rate of 36%.
  • Statcounter, a research company that tracks internet use across 2.5m websites, said 51.3% of pages were loaded on mobile devices last year, the first time they have surpassed desktop and laptop computers.
  • More Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.

Internal communication apps allow managers to create, publish and monitor interactive content directly to employee’s personal devices without time restrictions.  This gives employers the opportunity to update employees on important company changes as and when they happen.  It also provides capacity to share information that is job specific; improve overall engagement, and develop communication strategies through measurable activity.

Adding value to communication strategies

The main objective for an internal communication strategy is to foster and develop relationships between employees, their peers and employers.  Gaining opportunity to work towards a unified goal.  Internal communication apps bridge gaps by allowing teams to communicate and liaise through a medium that is preferential.

Integrating apps into communications strategies can help solidify and establish a measurable platform that is engaging and accessible.

Have your say and tweet us @ClearVoiceComms

 At ClearVoice, we are experts in delivering employee communications and engagement solutions. We inspire and motivate your workforce to increase your company’s productivity and profits. For more information on developing an internal communication app, call or email us today and let us show you how engagement can boost your organisation.

Culture change: the role of HR

Why you need HR to drive culture change

Culture is significantly affecting how companies operate internally and externally, how they innovate and service their customers. According to Deloitte’s latest report issued at the end of last year, “82 percent of global CEO’s and HR leaders believe that culture has a potential competitive advantage, with only 19 percent believing they have the right culture.”

Unfortunately, many companies face the challenge of how to measure, monitor and manage culture change. Equally important, they do not understand ‘who’ should be interjecting those changes within the workforce.

So, who is responsible for culture change and what significance can it have on a company?

Driving culture change in the workplace

Positive implementation of culture change is the responsibility of senior leaders and the collaboration of HR departments. Senior leaders set the tone for culture through every plan, decision and action executed. They become the drivers for policies, procedures, incentives and strategy implementations. They also help HR teams to integrate and inject change from the top right down to every employee.

Senior leaders communicate culture change with those who communicate in a language employees understand.

Collaboration and communication is vital for positive culture change

It is this transparent and collective methodology which has revolutionised how employees behave and perform in companies like Twitter and Google.

Twitter clearly communicates company goals and overall objectives to its employees. As a result, they have motivated employees who enjoy the team-orientated environment and incentives. From free meals at their head office to free yoga classes and unlimited holidays for some; Twitter employees have their fair share to tweet about!

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In both companies, employees love working with their colleagues, enjoy being part of an organisation in the knowledge that what they do matters; and there is a collaborative  feeling and understanding that everyone stays until the work is done.

But how do HR teams affect culture change?

HR teams are key players when creating and delivering culture change. An inspiring and engaging culture requires constant attention from senior leaders. However, it is HR who have the power to shape, influence and communicate culture changes to employees.

Fundamentally, HR departments are the backbone which unites all staff, particularly in larger workforces. With their finger firmly on the pulse when it comes to employee perceptions, HR departments not only help create change but can help leaders deliver change effectively and strategically. They are the vital component in delivering employee feedback which can have an underlining effect on what culture changes are needed in the company.

Most importantly, HR departments are a constant and gentle reminder that the company needs culture change. It is their drive and determination which helps senior leaders successfully implement and integrate change into the workforce.

Have your say and tweet us @ClearVoiceComms

At ClearVoice™, we are experts in delivering employee communications and engagement solutions. We inspire and motivate your workforce to increase your company’s productivity and profits. For more information on how to integrate culture change within your workforce, call or email us today and let us show you how engagement can boost your organisation.

Mergers and Acquisitions (M&As)

How change management is essential during an M&A

Managing change during a Merger and Acquisition (M&A) can be incredibly stressful and go catastrophically wrong if senior leaders, or even staff alone, are not ready for the change.

Often, companies treat the change as a separate entity or stand-alone activity. This can have a devastating effect on how the collective workforce approaches, views or deals with a merger.

M&A’s need collaboration from all sides

Although change management has a hierarchical directive, collaboration and communication with senior leaders is key in its creation and implementation. By providing opportunity to feedback and contribute to change because of a recent M&A can create a more unified and embracing culture which will entice rather than scare employees through the overwhelming, often, daunting process.

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Communicate from the onset through all M&As

Change management only works effectively when processes and communication are enforced at the start of a significant change. During M&As, leaders face many challenges including cultural and stress management, redundancies, HR restructuring, resistance to change and job insecurities. As a result, change management implications need to be considered from the onset before negotiations are finalised.

Below is a collection of articles which focus on the good, the bad and the ugly of M&A’s; looking at what went wrong and what key leaders did, to successfully merge two iconic brands.  From the phenomenally successful merger of Disney and Pixar to the almost, disastrous merger of Yahoo and Facebook; check our favourite accounts of some well-known brands:

Offering a great synopsis; this site gives a collection of mergers which have succeeded or failed miserably when embarking on a company merger:

http://www.rasmussen.edu/degrees/business/blog/best-and-worst-corporate-mergers/

A great article listing some of the worst mergers that have happened in the last couple of years; including legendary Apple and LaLa, Facebook and Instagram:

http://www.zdnet.com/article/worst-tech-mergers-acquisitions-cisco-linksys-apple/

The following website provides thought-provoking video snippets of corporate mergers that have gone wrong:

https://www.phactual.com/9-corporate-mergers-gone-wrong/

An M&A is one of the largest changes companies can undergo and often, staff are susceptible to the greatest of disruptions. The key to success? Communication and collaboration from day one: giving you the power to excel through even the most trying times!

Have your say and tweet us @ClearVoiceComms

At ClearVoice™, we are experts in delivering employee communications and engagement solutions. We inspire and motivate your workforce to increase your company’s productivity and profits. For more information on how we can help with change management when going through an M&A, call or email us today and let us show you how engagement can boost your organisation.

Digital evolution: how to stay current

What digital evolution means for companies today

Technology has dramatically changed how people communicate, connect and perform personally as well as professionally.

From the introduction and evolution of social media channels, mobile apps, real-time platforms and intranet systems; companies are rapidly changing how they use, perform and operate in the digital hemisphere.

With an influx of real-time technology, customer and employee behaviour and expectations are becoming more demanding. Subsequently, resulting in bigger and bolder investments from companies into resources which can keep up with the increasing demands.

Industry experts believe this is an era ‘where technology and society are evolving faster than businesses can naturally adapt’. They advise that these changes are setting ‘the stage for a new era of leadership’; charging behind a mantra of ‘adapt or die.’

A digital maturity…

According to Capgemini’s 2012 report, companies who are steaming ahead of the digital evolution, have developed a digital maturity – a combination of digital investment and leadership capabilities to drive digital transformation in the workplace.

But how is this digital transformation affecting employee engagement and is there benefit to the change?

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The change in digital expectations has led to a more collaborative and open working environment. This affects how and what employees look for in a company.  As well as job stability and career prospects; employees are now searching for companies they feel comfortable, sharing information and ideas with. They want open and honest communication from senior leaders.

According to the Employee Confidence Index, companies who are using internal social media tools have effectively engaged 83.6% of their staff.  Social media platforms not only communicate an open and collaborative culture externally but have developed into ‘relationship networks’; helping companies to connect online to share information and ideas internally and externally.  Thus resulting in more engaged audiences!

Travelex, is one company who has embraced the digital transformation and has successfully transformed itself into a digital organisation. With over 8000 employees, the world’s largest specialist provider of foreign exchange wanted to migrate the company’s communication platforms into the social realms of technology.

Invest and thrive through digital evolution

Recognising the shift in behavioural demands, Travelex introduced a social media strategy which would meet and exceed expectations.  Equally important as the objectives was the investment needed to successfully execute and deliver the strategy internally and externally. Sabrina Rodriguez, Global Head of Social Media for Travelex advised:

Social is not free, this is a myth. It is absolutely a paid channel and needs investment, a robust strategy, management, infrastructure and a sufficient operating model.

Without investment from the business, and by relying purely on organic growth, communities can take years, not months, to grow. That’s an expectation that we absolutely need to set.

Digital transformation has radically changed how we communicate, listen and respond to internal and external audiences. When done effectively and collaboratively it improves, strengthens and empowers overall engagement.  A communication transformation!  What does digital evolution mean for you, your employees and your customers?

Have your say and tweet us @ClearVoiceComms

At ClearVoice, we are experts in delivering employee communications and engagement solutions. We inspire and motivate your workforce to increase your company’s productivity and profits. For more information on developing digital and social strategies, call or email us today and let us show you how engagement can boost your organisation.

 

Creating a successful employee value proposition (EVP)

What is an Employee Value Proposition?

An Employee Value Proposition (EVP) is an employment proposal which outlines what an employer expects from its employees and what it provides its employees in return.  Generally, it is the key tool to engage, attract and retain quality talent.

Similarly, to a Customer Value Proposition (CVP) which focuses on why customers should buy into a product or service, an EVP concentrates on why a candidate should choose to work, stay and engage within a company.

It is the unique value which a company can bring not only to its future but also its existing employees.

According to Richard Veal, Head of Towers Watson’s Reward, Talent and Communication Consulting, UK practice:

“Unfortunately, to many organisations the EVP remains a hidden gem that is unshaped, overlooked or not utilised to its fullest extent. Our latest research provides important insights into what makes the best companies – those with highly effective EVPs – different.”

The impact of an effective employee value proposition

Effective EVP’s encompass strategy, communication and engagement.  This can help attract new employees and align personal goals and values with the company’s goals and values (aiding in employee retention).

To develop a strong EVP that is effective and communicates the overall strategy of the company it is imperative to collate and digest current feedback.  Fundamentally, this should focus on how internal and external audiences perceive the company’s brand and culture.

Find out why employees were attracted to your company, why they have stayed and the unique offerings that competitors have failed to offer. It is also important to assess why employees have left or why candidates have turned down a role. A company can achieve a 360° review of its proposition in a variety of ways. These can include employee surveys, focus groups and external surveys targeted at former employees and job applicants; providing more qualitative and quantitative data.

By establishing current and previous feedback, this will help create a more effective and targeted EVP; strengthening the overall company brand and solidifying industry positions.

Strengthen your company with a purpose-led EVP today!

Have your say and tweet us @ClearVoiceComms

At ClearVoice, we are experts in delivering employee communications and engagement solutions. We inspire and motivate your workforce to increase your company’s productivity and profits. For more information on creating a more wholesome and strategically focused EVP, call or email us today.  Let us show you how engagement can boost your organisation.