Are internal communication apps the answer?
As audiences become more digitally focused, demand for communication activity is bigger than ever. Internal communication managers are constantly finding new channels to better engage and motivate employees that can be measured effectively.
From electronic newsletters to emails and messenger forums, communication gaps or missing information can render these platforms unreliable but are internal communication apps the solution? And are they the key for an integrated communications strategy?
Internal communication app – talking stats
With 88% of workers owning mobile devices in the UK, and 55% of mobile users looking at their phone within minutes of waking, companies are fast recognising the value of communicating with staff via app technology and in real time.
From instant accessibility to private or group discussions, project management to development programs, mobile apps facilitate access to staff quickly and efficiently. Industry experts have also indicated the rise of mobile usage through recent reports, including (but not limited to):
- 73% of adults accessed the internet “on the go” using a mobile phone or smartphone, more than double the 2011 rate of 36%.
- Statcounter, a research company that tracks internet use across 2.5m websites, said 51.3% of pages were loaded on mobile devices last year, the first time they have surpassed desktop and laptop computers.
- More Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.
Internal communication apps allow managers to create, publish and monitor interactive content directly to employee’s personal devices without time restrictions. This gives employers the opportunity to update employees on important company changes as and when they happen. It also provides capacity to share information that is job specific; improve overall engagement, and develop communication strategies through measurable activity.
Adding value to communication strategies
The main objective for an internal communication strategy is to foster and develop relationships between employees, their peers and employers. Gaining opportunity to work towards a unified goal. Internal communication apps bridge gaps by allowing teams to communicate and liaise through a medium that is preferential.
Integrating apps into communications strategies can help solidify and establish a measurable platform that is engaging and accessible.
Have your say and tweet us @ClearVoiceComms
At ClearVoice™, we are experts in delivering employee communications and engagement solutions. We inspire and motivate your workforce to increase your company’s productivity and profits. For more information on developing an internal communication app, call or email us today and let us show you how engagement can boost your organisation.